Dave Mullen

“It's been a pleasure working with Dave for over 10 years and I would highly recommend him as an expert in conversion rate optimisation. Dave has shifted the needle of success year after year, his contributions have made a considerable impact to our business’s bottom line and delivered a customer journey that we are proud of and most importantly our customers love. Dave is a true professional and has been a great support to me. Dave’s account management style has been key to our CRO successes. His attention to detail is superb, he’s timely, trusted and very knowledgeable. It’s very rare to find consultants or 3rd party providers that work seamlessly as part of the organisation and team. Dave has achieved this and has been involved in shining the light on the importance of testing and learning in our organisation. Dave has a superb understanding of customer behaviours, he’s very data-driven (essential) and has a desire to embed himself into our business. Dave likes nothing better than getting under the bonnet of the site to understand testing capabilities. He conducts customer research and deep dives into our data to understand any customer frictions. Dave continuously shapes tests (end-to-end solutions, from concept, coding, QA, to post-experiment analysis) that help deliver our strategic goals and answer business questions. His in-depth knowledge of conversation rate optimisation combined with his ability to align with our business purpose has allowed us to deliver first class experiments.”

“I've had the privilege of working closely with Dave for the past two years, and I am consistently impressed by his outstanding expertise in Conversion Rate Optimization. Dave's deep understanding of user behavior and his data-driven approach set him apart in the field. He provides a full end-to-end solution for CRO, from conceiving the concept to building the business case, all the way through to implementation. Finally, he delivers detailed post-experiment analysis, all with an unwavering level of dedication and expertise that is invaluable to our team. Dave's contributions have made a significant impact on our organisation's bottom line, and I wholeheartedly recommend him as a CRO expert.”

“Dave is a rare breed. One of the best in CRO. He’ll make you more money and you’ll enjoy working with him. I know, we’ve worked closely with him for over a decade. His clients want more of him year after year. If you want to increase online sales and want to work with a well-rounded true professional, Dave’s your guy.”

“We’ve been working together since 2014, he’s made a huge positive difference in our business focusing on improving the brand and our proposition. He always centers his insights around the customer, using data and insights to show how our customers think or behave. He aligns this with his industry knowledge, intuition, and exact eye for detail. He’s a great person to work with communicates well at all levels, is someone you can bounce ideas off, and who consistently delivers results.”

“Dave is a brilliant contact to have in the back pocket, he's quick, supportive, trusted and super knowledgeable. When we launched our new website, Dave helped give us a clear picture of our users, their journeys and how best to optimise towards donations. In the nine months since launch the website has brought in three times the amount revenue than the previous website, year-on-year. I can't recommend Dave highly enough!”

“I've worked with Dave for almost four years. During that time he has proven himself one of our most valued suppliers, and has helped us to become a more test-focused organisation. He's shown time and time again that he has a really insightful understanding of our audiences and has always been a pleasure to work with.”

“Dave has a superb ability to drive customer-centric improvements to online user experiences. Dave has worked for me across a multiple number of ecommerce sites to deliver programmes of measured improvements which drive customer happiness and smarter profitability. Whilst hugely adept in making sense of data, beyond the numbers, Dave has a refreshing curiosity to understand customers’ real-life motivations and perspectives to ensure their challenges can be better addressed through developed & measures improvements. Insight and improvement considerations are consistently well thought through, delivered in plain English, in a hugely personable manner. I would have no hesitation in recommending Dave.”

“Dave did extensive work to understand what was and wasn't driving our users to donate. This meant he was able to increase our conversion rates and make more money for the charity. Working with Dave really helped raise awareness of optimisation at the charity and made people think about how journeys are created and improved along the way. ”

“Working with Dave enabled us to take our UX and CRO to the next level and he was able to exceed our targets in terms of profit and RPV. His data driven approach and robust analysis of tests was well received by the senior management within the business. ”

“Dave helped change the way the organisation understood data and the need for objective testing. He was able to identify and target weak areas in the website and I would happily work with him again in a heartbeat.”

“I've worked with Dave for a few months now and have been very impressed with both his insight into how we could improve user experience to increase conversion and his ability to put this into practice through successful A/B tests. He has consistently increased sales for us.”